What You Missed: Dallas Grand Opening

We recently opened up a new store in Dallas, Texas and this weekend we flew down there to celebrate! For our grand opening event, we partnered with four local bloggers who embody the GenGirl spirit: Tori of Tori Gonzales, Ashley Meza of Ashes Into Fashion, Marissa Callahan of Two Bleached Blondes, and Brooke Burnett of One Small Blonde.


Left to right: Tori, Marissa, Ashley, and Brooke. The bloggers were dressed in head to toe GEN!


Event attendees enjoyed 50% off their entire purchase!


There was a food bar featuring French pastries from local Dallas bakery, The Village Baking Company.


The napkins contributed to the local feel.


Our bloggers each selected head to toe looks that were showcased on a special rack.


Our blogger picks were marked with a special hang tag!


Dj Coli T kept the music coming!

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It was good vibes all around!

Love the bloggers’ looks? Shop it now:

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