What You Missed: Dallas Grand Opening

We recently opened up a new store in Dallas, Texas and this weekend we flew down there to celebrate! For our grand opening event, we partnered with four local bloggers who embody the GenGirl spirit: Tori of Tori Gonzales, Ashley Meza of Ashes Into Fashion, Marissa Callahan of Two Bleached Blondes, and Brooke Burnett of One Small Blonde.

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Left to right: Tori, Marissa, Ashley, and Brooke. The bloggers were dressed in head to toe GEN!

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Event attendees enjoyed 50% off their entire purchase!

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There was a food bar featuring French pastries from local Dallas bakery, The Village Baking Company.

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The napkins contributed to the local feel.

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Our bloggers each selected head to toe looks that were showcased on a special rack.

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Our blogger picks were marked with a special hang tag!

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Dj Coli T kept the music coming!

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It was good vibes all around!

Love the bloggers’ looks? Shop it now:

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