Meet Team Gen: Visual Manager Jennie Lyle

Our stores always look pretty rad and we definitely owe it to our visuals team. We chatted with the person behind the set up, visual manager Jennie Lyle, to see how it all comes together.


Q – How did you end up at BCBGeneration? Take us through your journey.
A – I graduated from FIDM with a degree in merchandise marketing. I then spent the next eight years working in visuals and luxury branding before getting my chance to be a #GenGirl as the visual manager for BCBGeneration.


Q – Tell us about your personal style.
A -I would describe my style as “city chic.” I love to mix high end pieces with affordable basics. I have such a soft spot for designer handbags, shoes, and denim.

Q – Favorite piece from the current BCBGeneration collection?
A – I’m in love with our leather moto and our thin turtlenecks are amazing — so chic and great for layering.


Q – What does a visual manager do?
A – I am responsible for creating and maintaining our BCBGeneration aesthetic through beautiful visual merchandising. I go back and forth between the field and our office. From the office, I will be gathering valuable information from all our departments, then use that information about business needs, promotions, and best sellers to create the visual floorset our customers see in stores!


Q – Who is your style icon?
A – I love Jenna Lyons. I think she has incredible style and is an amazing business woman.

Q – Favorite pizza topping?
A – Anything and everything!

Q – Last thing you dreamt about?
A – The ocean.


Q – Best part about your job?
A – Working for Joyce Azria. She is absolutely amazing. She is a successful business woman, an awesome mother, an inspiring #GenGirl, and a cool boss — all rolled into one! She always has the most incredible energy and it’s definitely that spirit that fuels our team and brand.

Can’t get enough of Jennie? She’s on instagram.
Shop her favorite looks:

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