Meet Team Gen: Exec Assistant Sammy Aiello

You already know our Creative Director, Joyce Azria. Now meet the #GenGirl behind her. We chatted with her executive assistant, Sammy Aiello, about what it means to be Joyce’s right hand woman.


Q – What does an executive assistant do?
A – I handle Joyce’s schedule. She’s a busy woman, so there’s lots to do! I make sure her meetings happen on time, that all pressing items are passed through her for approval, and anything else she might need. I’m basically her real-life Siri.

Q – How did you end up at BCBGeneration? Take us through your journey.
A – I actually started as a ballerina! I’ve been trained in ballet my whole life and received my BFA in Dance from UCSB, which is how I ended up in LA. But my past internships have been with fashion companies, so I’ve always had a passion for it. After college, I reached out to a few recruiters and one of them introduced me to Joyce. We just clicked from the very first moment we met. I knew she was someone I was going to share a special connection with. The rest is history.

Q – What’s your typical day like? 
A – Every day is so different, but I do start every morning by reviewing Joyce’s schedule. But the day can range from accompanying her on a campaign shoot to managing her business and creative meetings. A creative director does a lot and I’m here to make sure it all flows seamlessly. After work, I head over to ballet class. I love staying active and finds it always keeps me energized.


Q – Tell us about your personal style. 
A – “Fierce” is my middle name. I love dressing edgy and black is my favorite color. It makes me feel like a NY transplant even though I’m from sunny Orange County.

Q – If you could raid one person’s closet, who would it be?
A – I am obsessed with Alexandra Park from the E! Online series “The Royals.” Her wardrobe is beyond.

Q – Favorite piece from our collection right now?
A – The lace mock-neck dress from our last editorial. It’s a stunner.


Q – How do you spend your weekends? 
A – I love my weekends. If it’s summer, you’ll find me at the beach. As it’s currently winter, I’ll probably be at brunch or getting some shopping in. Saturday’s are for adventures. I use Sunday’s to relax.

Q – Best advice you’ve ever received?
A – Can’t go wrong with some words from Maya Angelou: “When someone shows you who they are, believe them the first time.”

Q – Best part about your job?
A – Hands down, it’s the people I work with. I have made some of my best friends here. Everyone is so innovative, talented, and inspiring. I also feel incredibly lucky to be next to Joyce everyday and having the opportunity to learn from the best of the best!

Can’t get enough of Sammy? She’s on Instagram.
Shop her favorite looks:

Halter Jumpsuit
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