Named after the Parisian slang expression “bon chic bon genre” meaning good style, good attitude, BCBGeneration embodies its roots of European culture and American spirit. The Generation girl is the real life representation of this ideology, a perfect mix of fun and fashionable.
Whether she’s walking the streets of New York, or hitting the beach in L.A., our girl captures attention from coast to coast. Her spontaneity, spirited attitude and love of life make her everyone’s BFF – and a total trendsetter. Like Rachel Bilson, Ashley Olsen and Alexa Chung, the Generation girl stays true to herself and looks amazing doing it. Her personal style is the embodiment of a life dedicated to making everyday an adventure. She is a BCBG girl at heart and a Generation girl in spirit.
Get to know her many faces here, at The Generation Nation.