Coachella Recap

  The week following Coachella is always the hardest. To handle our return to reality, we’ve rounded up our coolest moments during this epic weekend. Starting from the top: 1 – Arriving in Indio!¬†Kiara Schwartz of Tobruck Ave¬†looking smashing in our suede crop top. 2 – All hands in for VIP access (and our Stanley […]

Tobruck Ave & Natalie Off Duty

  Spotted! GenGirls Kiara Schwartz of Tobruck Ave and Natalie Suarez of Natalie Off Duty shopping BCBGeneration Century City for some last minute festival threads. Check out these two girls kicking off the festival season at Coachella this weekend, rocking Gen. Get Kiara’s look: black fringe top / asymmetrical mini Get Natalie’s look: bella swimsuit […]

Wanderlust Sweeps: Win $500 in BCBGeneration

  Adding this wanderlust bracelet to your collection is easy! From April 10-13, it’s free with any purchase of $75 at retail locations and online. Want an extra $500 in BCBGeneration merchandise? Simply fill out your email on the attached card tear off and hand it to your sales associate! You’ll be automatically entered. Online […]